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#Scratchpad salesforce venturessawersventurebeat softwareThe bottoms up approach is certainly something we have seen with developer tools and with software for knowledge workers, but companies often take aim at sales through the sales manager, rather than trying directly to get salespeople to use a particular tool. In fact, the company caught the attention of Craft because they were hearing about Scratchpad from their portfolio companies. He says that lead investor David Sacks, who has built some successful startups himself, really got what they were trying to do, and the deal came together fairly easily. We had plenty of runway, but we started to see a lot of bottom-up user growth, this bottom-up motion just really started to take hold," Salehi told me. "To be honest, it actually wasn't on our radar to raise again so soon after we raised what I consider a substantial seed. Co-founder and CEO Pouyan Salehi says that he wasn't really looking to add capital, but the investors understood his vision and the money will help accelerate the product roadmap. The company has now raised a total of $16.6 million, including the $3.6 million seed round we covered in October. #Scratchpad salesforce venturessawersventurebeat seriesToday, it announced a $13 million Series A led by Craft Ventures with participation from Accel. This investment fund, while looking at the investments through a distinctly Salesforce lens, is designed to fund startups to help solve intractable social problems, while using its extensive financial resources for the betterment of the world.Scratchpad is an early-stage startup that wants to make it easier for sales people to get information into Salesforce by placing a notation layer on top of it. While Salesforce isn’t always completely consistent, as with its contract with ICE, it does put money and personnel toward helping in the communities where it operates, encouraging volunteerism and charitable giving from the top down and modeled across the organization. Salesforce has always had a social component to its corporate goals, including its 1-1-1 philanthropy model. “As an analyst, I might battle with them on some of their products, the things they do in the market and their messaging, but as a human being, I applaud them for their deep commitment to the common good,” he said. Paul Greenberg, president of the 56 Group and author of “CRM at the Speed of Light,” says that while he doesn’t always agree with Salesforce on every matter, he admires their social bent. They talk it, they walk it and they invest in it,” Leary told TechCrunch. “This fits right in with Salesforce’s efforts on making business a force for change. We must leverage technology and invest in innovative ideas to drive the long-term health and wellness of all citizens, enable equal access to education and fuel impactful climate action,” DiBianca said in a statement.īrent Leary, founder and principal analyst at CRM Essentials, says that this investment is consistent with their commitment to social issues. “Now more than ever, we believe business can be a powerful platform for change. Suzanne DiBianca, chief impact officer and EVP of Corporate Relations at Salesforce, says the money is being put to work on some of the world’s most pressing social issues. The latest fund is also designed to help bring more investment into areas that the company feels need to be emphasized as a corporate citizen beyond pure business goals, including education and reskilling, climate action, diversity, equity and inclusion, and providing tech for nonprofits and foundations. Today, the company launched the second Impact Fund, this time doubling its initial investment with a new $100 million fund. When Salesforce Ventures launched the first $50 million Impact Fund in 2017, it wanted to invest not only in promising cloud businesses, but startups with a socially positive mission. ![]()
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